See, I have no purchase intent when I hit the paywall. I mean, I get irritated that I can’t go see this thing for free, but the deal is, my cognitive state is not open to buying something. It was open to getting something for free. I have just been frustrated. It is possible that I will fork over and FINALLY decide to get my subscription, but I suspect that most people just get frustrated. It’s not that they don’t *want* to support quality journalism, it’s that they don’t feel like buying it *right then*.
Dan Hon making a salient point about online news and the purchasing problem.