Bloggers thought that they were oiling the hinge of a turning point in human history. No one could have foreseen that in a couple of years this cosm of private sites would implode into five commercial black holes and turn the Web into the opposite of what it promised to be. With the help of Facebook, Google, trolls, AI, bot farms, click farms, persona software, blind hate, cold propaganda, hot ideology and good old greed the tables have been turned. Philosophically speaking, Social Media is a mental prison where Facebook exists to make us believe that Google is still open.
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